Research on optimization strategy of shanghai industrial heritage protection and reuse based on multi-source data ——Take shanghai creative industry park as example

When society changes from a productive society and an industrialized society to a consumer society and a post-industrialized society, cultural consumption has become its main feature, and urban space has also changed from a consumer of wealth to a creator of wealth. The process of post-modernization and post-industrialization will inevitably cause the industrial heritage and other historical buildings in the inner city area to break away from industrialization, and rejuvenate these industrial buildings with extremely high social and historical and cultural values. In the 1960-1970s, the great success of the industrial heritage transformation in SoHo, the Docklands of London and the Ruhr Industrial Zone in Germany was the combination of urban industrial heritage protection and cultural industries, so it became global Set off an upsurge in the protection and reuse of industrial heritage in the cultural and creative industry park model. However, how to evaluate the quality of the industrial heritage transformed under this model from a subjective and objective perspective after the use of the built environment is a topic that few people pay attention to. Shanghai is the earliest and the most important industrial city. The industrial heritage left over from the transformation of urban functions is extremely rich, and it is an important content of Shanghai's urban culture and urban tourism research. Shanghai's industrial heritage protection and creative industry development and combined development are at the forefront of the country. Research and evaluation of the industrial heritage protection and transformation of creative industrialization is of great significance, and excellent transformation methods can be promoted. At present, the method of evaluating the built environment in the world is mainly the post-use evaluation (POE) of the built environment proposed by Western countries in the 1960s. It is mainly used in the evaluation of building performance. After evolution and promotion, it is also used in urban public spaces, parks, campuses, etc. Place to be applied. Since the 21st century, Zhu Xiaolei and Wu Shuoxian (2002) have introduced this method to China and formed a normative system to elaborate on the post-use evaluation of the built environment from the technical, functional, and behavioral levels. Han Jing. Hu Shaoxue (2005) pointed out the key issues behind the urban development of China's construction industry, especially the background data of urban renewal. The domestic post-reconstruction evaluation of the industrial heritage creative industry gardening mainly focuses on the developer level of policies, development models, and transformation methods, and focuses on qualitative evaluation research on the introduction of concepts and advanced domestic and foreign operation methods. Few researchers have conducted qualitative and quantitative research evaluations on industrial heritage creative industrialization and reuse from an objective perspective combined with a user's subjective perspective. Therefore, this article selects the excellent transformation cases from the transformation of Shanghai's industrial heritage into a creative industrial park, and mainly uses the subjective evaluation method of the built environment post-use evaluation method (POE) to conduct research on the transformation of Shanghai's industrial heritage; combined with an objective perspective , Use Baidu POI, big data analysis, field surveys, field questionnaires and other methods to evaluate the status quo transformation strategy from the park function, format, physical space environment (roads, buildings, environment, etc.), and use space syntax to optimize the transformation strategies recommendation . Summarize the transformation strategies and propose optimization strategies, with a view to providing constructive strategies for the future transformation of industrial heritage and perfecting the industrial heritage evaluation and protection strategy system. Keywords: Shanghai industrial heritage protection and reuse, cultural and creative industry park, POE evaluation method, space syntax