Research on the cultural immersion experience tourism mode of Pingyao ancient city from the perspective of cultural renaissance

Pingyao Ancient City is known as a "living heritage" as a model of Human-Habitat World Heritage due to its physical and spatial attributes and strong cultural attributes. Although the ancient city of Pingyao strives to completely preserve its physical space form, with the vigorous development of modern tourism and business, the cultural connotation of the ancient city is weakening. Therefore, it is imperative to revive the ancient city's culture. Nowadays, the research on the ancient city of Pingyao often focuses on the protection of physical space and the improvement of the living environment. However, its cultural revival and mode of Pingyao have received relatively little attention in the literature. This paper uses Pingyao’s material space as a carrier to construct the cultural traction mechanism of residents and tourists, trace the culture behind, extract the "living points" such as escort agency and draft bank, effectively restore the lifestyle and space form of Pingyao ancient city at that time, and innovatively put forward the "The Five Senses" immersion cultural tourism experience model. And use this model as a prototype to try to build a digital Pingyao ancient city online tour "twin". The purpose is to enhance the sense of cultural belonging and identity of Pingyao ancient city and realize the living protection and cultural renaissance of the ancient city. From the perspective of cultural revival, this paper provides a practical path for the "live protection" of the ancient city and a reference model for the protection of Human-Habitat World Heritage through the study of the immersive cultural experience tourism model of the Pingyao ancient city.